BBC Production Personas

A set of 7 personas were created to show the varying roles of the TV production world.

By running depth interviews with a range of BBC staff and freelancers, raw data was collected and then transformed into compelling persona stories.

It was important to generate personas that looked at production from a multi-skilled perspective, rather than focussing on genre-specific and big budget productions. This approach allows the personas to be used for a variety of UX projects.