The term 'Matilda Effect' refers to women's work and achievements being “ignored, denied credit or otherwise dropped from sight” (Rossiter, 1993). Although the term originally referred to women in science, the effect was seen in a range of other disciplines such as art.
In relation to design, Scotford (1994) highlighted that a “neat history” is portrayed - with men's conventional, mainstream work usually the focus. Scotford (1994) goes on to suggest that we should be seeking out a “messy history” that explores and includes the approaches and work of women.
Linking in with the creative online #100DayProject, I created daily visual responses to highlight the work of a female or non-binary creative. Creatives are from a range of disciplines, including design, visual arts, performing arts, writing, journalism, and beyond.
My approach was to create digital illustrations with hand-drawn lettering to provide the name and discipline of the creative. Patterns surround the portraits, with bright, vibrant colours used to add energy.